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Allbirds

Product photos lead.

allbirds.com
The home page of Allbirds

The home page on 6 November 2026. Sites change; ask plagio for today's.

Pages

Colours

Each role is picked from where the colour is used and how much of the page it covers.

  • Background#ece9e2

    What the page itself is painted on, 28% of painted area, 0.1% of colour uses.

  • Surface#ffffff

    The next neutral background, close in lightness to the page, 16% of painted area, 4 buttons, 8 links, 35% of colour uses.

  • Text#000000

    The strongest colour carrying body text, 17.32:1 on the background, 25 links, 46% of colour uses.

  • Muted text#1f1f1f

    Secondary text, 13.59:1 on the background, 1 link, 11% of colour uses.

  • Border#ffffff

    A faint neutral line, 1.21:1 on the background, 16% of painted area, 4 buttons, 8 links, 35% of colour uses.

Also in use

  • #212121
  • #575757
  • #333333
  • #101828
  • #e0dacf
  • #00000026
  • #00000040
  • #21212180

Type

Geograph, Akkurat Mono, Self Modern. The steps below are the sizes the page uses most, set in our font so you can compare them.

SampleFamilySizeWeightLine heightTracking
AaSelf Modern40px40060pxnormal
AaGeograph24px40032px0.6px
AaGeograph20px40028pxnormal
AaGeograph16px40020.8pxnormal
AaGeograph14px40021pxnormal
AaGeograph14px50020px0.7px
AaGeograph14px40020pxnormal

Use Allbirds's system on your site

Paste this into Claude Code, Cursor or any agent with plagio connected. It reads the site live, with spacing, radii, shadows and the states this page leaves out.

Use plagio's extract_brand on https://www.allbirds.com, then restyle my site with its colours, type scale and spacing. Keep my content, layout and logo; take the system, not Allbirds's copy.

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