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Basecamp

Opinionated, plain-spoken copy instead of the usual SaaS lines.

basecamp.com
The home page of Basecamp

The home page on 6 November 2026. Sites change; ask plagio for today's.

Pages

Colours

Each role is picked from where the colour is used and how much of the page it covers.

  • Background#ffffff

    What the page itself is painted on, 43% of painted area, 2.4% of colour uses.

  • Surface#fff9f5

    The next neutral background, close in lightness to the page, 22% of painted area, 1 button, 1 link, 0.2% of colour uses.

  • Text#29353c

    The strongest colour carrying body text, 12.58:1 on the background, 28 links, 72% of colour uses.

  • Muted text#6d767b

    Secondary text, 4.64:1 on the background, 11% of colour uses.

  • Accent#117af3

    The most colourful colour in use (chroma 0.89), 2 buttons, 0.8% of colour uses.

  • Second accent#8e724e

    A second colourful colour, 178° of hue away from the accent, 2.7% of colour uses.

  • Border#29353c1a

    A faint neutral line, 1.2:1 on the background, 0.3% of colour uses.

Also in use

  • #fcf8f3
  • #146dc7
  • #a42d1e
  • #000000
  • #9a9fa2
  • #2377d2

Type

Graphik. The steps below are the sizes the page uses most, set in our font so you can compare them.

SampleFamilySizeWeightLine heightTracking
AaGraphik37.447px80041.192px-0.982px
AaGraphik34.043px80039.149px-0.893px
AaGraphik27.234px40035.404px-0.714px
AaGraphik24.511px40024.511px-0.337px
AaGraphik20.425px40026.553px-0.280px
AaGraphik17.021px40025.532px-0.234px
AaGraphik15.319px50015.319px-0.210px

Use Basecamp's system on your site

Paste this into Claude Code, Cursor or any agent with plagio connected. It reads the site live, with spacing, radii, shadows and the states this page leaves out.

Use plagio's extract_brand on https://basecamp.com, then restyle my site with its colours, type scale and spacing. Keep my content, layout and logo; take the system, not Basecamp's copy.

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