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Betterment

A light page, one yellow accent, set in GT America and Season Mix.

betterment.com
The home page of Betterment

The home page on 6 November 2026. Sites change; ask plagio for today's.

Pages

Colours

Each role is picked from where the colour is used and how much of the page it covers.

  • Background#f5f5f5

    What the page itself is painted on, 2.0% of painted area, 2 links, 2.8% of colour uses.

  • Surface#ffffff

    The next neutral background, close in lightness to the page, 2.9% of painted area, 41 links, 52% of colour uses.

  • Text#000b50

    The strongest colour carrying body text, 16.55:1 on the background, 25% of painted area, 5 links, 23% of colour uses.

  • Muted text#5c5c5c

    Secondary text, 6.13:1 on the background, 1 link, 12% of colour uses.

  • Accent#ffc729

    The most colourful colour in use (chroma 0.84), 5 buttons, 0.1% of colour uses.

  • Second accent#000b50

    A second colourful colour, 173° of hue away from the accent, 25% of painted area, 5 links, 23% of colour uses.

  • Border#ffffff

    A faint neutral line, 1.09:1 on the background, 2.9% of painted area, 41 links, 52% of colour uses.

Also in use

  • #f9f0e2
  • #1142a7
  • #1d6ae5
  • #9ec9ff
  • #212121
  • #f5f5f5b3
  • #ffffffcc

Type

GT America, Season Mix, GT America Black. The steps below are the sizes the page uses most, set in our font so you can compare them.

SampleFamilySizeWeightLine heightTracking
AaSeason Mix154px500154pxnormal
AaSeason Mix124.952px500124.952pxnormal
AaGT America102px500102pxnormal
AaSeason Mix68px50068pxnormal
AaGT America57.848px50057.848pxnormal
AaSeason Mix44px50048.4pxnormal
AaGT America34px50037.4px1.7px

Use Betterment's system on your site

Paste this into Claude Code, Cursor or any agent with plagio connected. It reads the site live, with spacing, radii, shadows and the states this page leaves out.

Use plagio's extract_brand on https://betterment.com/, then restyle my site with its colours, type scale and spacing. Keep my content, layout and logo; take the system, not Betterment's copy.

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