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Pentagram

Work first, words second.

pentagram.com
The home page of Pentagram

The home page on 6 November 2026. Sites change; ask plagio for today's.

Pages

Colours

Each role is picked from where the colour is used and how much of the page it covers.

  • Background#ffffff

    What the page itself is painted on, 28% of painted area, 3 buttons, 15 links, 20% of colour uses.

  • Surface#e3e4e5

    The next neutral background, close in lightness to the page, 0.1% of colour uses.

  • Text#767676

    The strongest colour carrying body text, 4.54:1 on the background, 26% of colour uses.

  • Muted text#8c8c8c

    Secondary text, 3.36:1 on the background, 5 links, 9.7% of colour uses.

  • Border#e3e4e5

    A faint neutral line, 1.27:1 on the background, 0.1% of colour uses.

Also in use

  • #222222
  • #000000
  • #ffffff8f
  • #1a1a1a
  • #0000008f
  • #00000012
  • #ffffff1f
  • #ffffff26

Type

Plain, a. The steps below are the sizes the page uses most, set in our font so you can compare them.

SampleFamilySizeWeightLine heightTracking
AaPlain52px40054.6px-1.04px
AaPlain32px40038.4px-0.32px
AaPlain32px40060px-0.32px
AaPlain32px40038.4pxnormal
AaPlain19px40030pxnormal
AaPlain19px50025pxnormal
AaPlain18px70024pxnormal

Use Pentagram's system on your site

Paste this into Claude Code, Cursor or any agent with plagio connected. It reads the site live, with spacing, radii, shadows and the states this page leaves out.

Use plagio's extract_brand on https://www.pentagram.com, then restyle my site with its colours, type scale and spacing. Keep my content, layout and logo; take the system, not Pentagram's copy.

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