Discover · Fitness · Health and wellness

Whoop

High-contrast, athletic photography and almost no decoration.

whoop.com
The home page of Whoop

The home page on 6 November 2026. Sites change; ask plagio for today's.

Colours

Each role is picked from where the colour is used and how much of the page it covers.

  • Background#ffffff

    What the page itself is painted on, 26% of painted area, 22 buttons, 54 links, 32% of colour uses.

  • Surface#f3f5f9

    The next neutral background, close in lightness to the page, 4.9% of painted area, 0.1% of colour uses.

  • Text#000000

    The strongest colour carrying body text, 21:1 on the background, 29% of painted area, 4 buttons, 28% of colour uses.

  • Muted text#808080

    Secondary text, 3.95:1 on the background, 2 links, 37% of colour uses.

  • Accent#4a53ff

    The most colourful colour in use (chroma 0.71), 0.5% of painted area, 1 button.

  • Border#999999

    A faint neutral line, 2.85:1 on the background, 3.3% of colour uses.

Also in use

  • #191919
  • #adc2cd
  • #00000033
  • #00000066
  • #00000099
  • #ffffff33

Type

proxima-nova. The steps below are the sizes the page uses most, set in our font so you can compare them.

SampleFamilySizeWeightLine heightTracking
Aaproxima-nova96px400106.56px-3.6px
Aaproxima-nova91.881px40078.198px-2.756px
Aaproxima-nova47.021px60047.021px-1.880px
Aaproxima-nova33.510px60033.510px-1.340px
Aaproxima-nova32px60035px-1.2px
Aaproxima-nova24px50032px-0.96px
Aaproxima-nova23.055px40029.971px-0.691px

Use Whoop's system on your site

Paste this into Claude Code, Cursor or any agent with plagio connected. It reads the site live, with spacing, radii, shadows and the states this page leaves out.

Use plagio's extract_brand on https://www.whoop.com, then restyle my site with its colours, type scale and spacing. Keep my content, layout and logo; take the system, not Whoop's copy.

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